I Deserve More — The Radical Idea That Rebuilt a Life and Business | Game Changers Business Podcast

Jennifer “JJ” Johnson, founder of PVI (Project Velocity in Action), rebuilt her life and business around one radical truth: “I deserve more.”

After unimaginable personal loss, JJ didn’t just recover — she redefined leadership. In this episode of Game Changers: The One Thing That Made the Difference, she shares how that single belief became the foundation for a thriving biotech consultancy and a new way of showing up as a CEO.

Through her company PVI, JJ leads complex, mission-critical projects for biotech and pharma companies at pivot points: new indications, product launches, M&A transitions, and executive shake-ups. But what makes PVI different isn’t just the results — it’s the culture. JJ built a company where people come first, where vulnerability is respected, and where purpose drives performance.

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🎙 In This Episode, You'll Learn:

• Why “I deserve more” was more than a mantra — it became a movement

• How JJ transformed grief into clarity, courage, and business transformation

• What human-centered leadership looks like in high-stakes industries

• How her team structure creates redundancy, flexibility, and resilience

• The cultural practices that led to 100% satisfaction in their Great Place to Work survey

• How leaders can bring empathy and excellence into the same room

• Why the “no fear” model powers PVI’s growth and innovation

• Tips for professionals stuck in misaligned work cultures

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⏱️ Timestamps:
00:00 – JJ’s game-changing moment: “I deserve more”
02:10 – Creating PVI with a people-first model
05:30 – Personal tragedy and the power of rebuilding
09:00 – Grief, resilience, and leadership transformation
13:10 – Systems that support people and productivity
17:20 – Empowering experienced talent through flexibility
21:00 – The ROI of a supportive culture
26:15 – PVI’s growth and loyal consultant network
33:00 – Coaching women leaders in biotech
36:00 – Advice for anyone ready to take the first step

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🌟 About Jennifer “JJ” Johnson & PVI:
Jennifer Johnson is the founder and CEO of PVI (Project Velocity in Action), a boutique consulting firm that serves biotech and pharmaceutical companies during critical transitions. In just 3 years, her team has delivered over 130 successful projects — all while maintaining a values-first, people-first company culture. PVI is a fast-growth firm proving that kindness, flexibility, and accountability can live side by side in business.

🔗 Learn more: https://projectvelocity.com

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🎧 About Game Changers:
Game Changers: The One Thing That Made the Difference is a business leadership podcast hosted by Jess Todtfeld, media strategist, author, and Guinness World Record holder. In each episode, Jess talks with innovators and decision-makers about the single most important idea, shift, or strategy that changed everything in their journey. Expect candid insights, big ideas, and a behind-the-scenes look at how game changers think.

📅 New episodes every 1st and 3rd Monday
🌐 Full archive: https://MeetTheGameChangers.com

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📌 Connect with Jess:
Instagram → @jesstodtfeld
Facebook → https://www.facebook.com/jess.todtfeld.2025
Services → https://www.mediaambassadors.com

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🎯 Looking for a new kind of leadership? This episode is your blueprint.